THE BIG REVEAL

Imagine this—you’re cruising down the highway, wind in your hair, feeling unstoppable. But when you take off your helmet, your hair looks like you just stuck your finger in an electrical socket. Ever finished a long ride only to discover some seriously funky tan lines? Or how about, riding through a swarm of bugs and ending up with a face full of them?

These ads feature riders in a variety of messy and very real riding scenarios, making light of the situation. It’s a humorous reminder that while bugs, mud, and sweat are a nuisance, Progressive is here to handle the real risks. They're designed to connect with riders by using humor to highlight the quirky, everyday risks of riding.

They are a reminder that we get you, and we’re here to make sure you can enjoy the ride with total peace of mind.