Driveway Adventure
Uninsured owners love the freedom that comes with getting out on the water or into the wilderness, but they often overestimate their ability to handle whatever goes wrong. The brief was simple: show the tension between confidence and reality, and hilight how quickly plans can unravel without the right coverage. By bringing that potential regret to life, the work positions Progressive as the smart, enabling choice that protects against the unexpected and keeps the adventure on track.
DOCKED IN THE DRIVEWAY
Do you think you need insurance now? You do.
CAMPED IN THE CUL-DE-SAC
Social
RESULTS
72%
Consideration amongst boat owners
56%
Purchase intent amongst boat owners
All of the above work was done as part of a team of creatives at Ninety6. This includes but is not limited to Charlie Lisy, Caroline Hayes, Jacqueline Hollett, Jon Somers, Todd Thompson, Terry Geer, Monique Merk, Greg Pfiffner, and the team at The Light.